Nature allies

Sustainability has been incorporated within Ahura’s corporate DNA extending from logistics information management, manufacturing of the products to distribution. This sense of respect towards nature is not only something that is practiced at Ahura but a philosophy that is instilled in each member of our staff.

The Ahura environmental philosophy is based on the idea that every man should love and care for himself and in doing so respect the environment he lives in. We believe that sustainable development has to meet todays needs without compromising the future generations, generating tangible economic and ecological benefits. In this way we strongly invest in the purchases of new technologies and we strive to minimize environmental impacts in manufacturing activities and logistics management.
Ceramic production requires large quantities of water. To preserve this important resource Ahura reuses the waste water from the production cycle, resulting in a reduction of 60% of total water needs.
99% of toxic substances such as lead have been removed from glazes and colors used in the production process.
Over 50% of the packaging materials come from recycled materials. Additionally, all boxes, cardboard, plastic, wooden pallets are 100% recyclable.
The consumption of electricity needed for lighting equipment has been reduced by 50% since the year 2000 thanks to the use of fluorescent lighting and reduced by another 30% in 2015 thanks to Led.
The raw waste resulting from production cycles are re-used in the preparation of new raw materials, contributing significantly to the conservation of natural resources by reducing the extraction of raw materials by 25%.
We have achieved the highest standards in the sector by reducing the atmospheric emissions, reaching levels lower than the stringent environmental limits required by the Italian law.